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Aurora World Set to Launch New YooHoo Apps


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Aurora World has planned the launch of a number of new mobile apps for its YooHoo brand for later this year on a variety of platforms, adding to the three that are already available.

YooHoo Puzzle Pop, a puzzle game with a colorful lineup of characters, was developed as a collaborative project between Aurora World and Powercore, and the game will focus on characters, collectability and new adventures. It is currently available on Google Play in an open beta stage, and Aurora World plans to release the full public version on both Android and iOS in Q3 of this year.

Several more apps are now at the development stage and all set for launch this winter. They include YooHoo Minigames (from Dev Game), character collecting apps (from Tap Tap Tales) and from butterfly-effected GmbH, digital content that includes digital wallpapers, icon packs, themes, stickers and watch faces.

The first YooHoo mobile app to launch was the YooHoo & Friends Coloring Book which arrived in March. It offers the chance to meet YooHoo characters from the new animated series YooHoo to the Rescue and color in more than 270 character sheets using various color palettes. Developed by Yea Studio, it is available in 11 languages in the App Store and Google Play.

Launched in May, the Samsung Augmented Reality (AR) Sticker offers ten different YooHoo themes that can be used in a variety of Samsung apps. It was developed by Samsung AR sticker partner Sears Lab. AR stickers allow users to drop animated characters into the frame a camera is capturing. The YooHoo sticker app is now available for Samsung smartphone cameras (on the Galaxy S8 and Note 8 series onwards) in 185 countries.

The recent and upcoming mobile app launches are the latest in a series of licensed products released by Aurora World as YooHoo to the Rescue arrives on Netflix and on a number of channels around the world. There has been a range of plush toys recently released, as well as a live show in China and many other themed products and shows. The series follows as the titular character and his crew travel from the magical forest of YooTopia to Earth to confront threats to nature and wildlife, meeting many different endangered animal species from around the world along the way.

Jay Noh, director of content business at Aurora World, said: “With its striking design, colorful characters and engaging storylines, YooHoo to the Rescue is the perfect inspiration for a variety of apps focused on YooHoo and his friends and adventures. We expect many more YooHoo apps to follow the success of the three already available.”






About Alison Skilton

Alison Skilton is an associate editor of World Screen. She can be reached at askilton@worldscreen.com.

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