WildBrain Shores Up Deals with The Roku Channel


WildBrain has sold a package of kids’ shows, including Princess Mirror-Belle, to The Roku Channel in the U.S.

In the 13×22-minute first season of Princess Mirror-Belle, 10-year-old Ellen is shocked when her reflection springs to life as a feisty princess from a fairy tale land. The comedy-drama, produced by BBC Studios Kids & Family Production, is launching on The Roku Channel in Q4.

Also launching in Q4 as part of the package, Tata & Kuma is about genius inventor dog Tata and chubby easy-going cat Kuma.

Season one of Summer Memories, Dorg Van Dango and Spongo, Fuzz and Jalapeña are already available.

Caroline Tyre, VP of global sales and rights strategy at WildBrain, said: “We’re delighted to be expanding our slate of animated and live-action kids’ shows for The Roku Channel’s audience in the U.S. Roku is a powerhouse hub for audience engagement, and we’re pleased to build our partnership as families continue to discover and enjoy WildBrain’s shows on the platform.”

“Kids & Family on The Roku Channel strives to bring families the best of kids’ entertainment for free,” said Jennifer Vaux, VP of content acquisition and programming at Roku Media. “We’re thrilled to work with our great partners at WildBrain to bring families even more exclusive programming featuring beloved characters and stories to stream on The Roku Channel.”