WildBrain CPLG to Rep Magic Mixies Magic Cauldron

WildBrain CPLG has partnered with Moose Toys to handle representation of the toy company’s Magic Mixies Magic Cauldron brand and its planned line extensions.

Through the deal, WildBrain CPLG will represent Magic Mixies in the U.S. and Canada to build a cross-category merchandise offering targeting kids ages 5 to 8. The initial focus for the consumer products rollout will be across apparel, sleepwear, publishing, accessories and homeware.

Moose Toys will be building Magic Mixies Magic Cauldron’s presence even further with a comprehensive content plan later this year.

Jasen Wright, VP for North America at WildBrain CPLG, said: “As we continue building our successful relationship with Moose Toys, it’s fantastic to add yet another of their exciting brands to our remit. Magic Mixies has captured the attention of kids and retailers alike, as demonstrated by the standout sales since launch. The brand has significant potential beyond the core toy range, and we look forward to forging partnerships that extend the wonderment of Magic Mixies for kids across the U.S and Canada.”

Menal McGrath, VP of global licensing at Moose Toys, said: “WildBrain CPLG has proven itself to be a dynamic and creative partner for our brands in the U.S. and Canada. Furthering our relationship with them by adding Magic Mixies to their portfolio was both the best and the right choice to solidify Mixies’ success. We look forward to seeing them work their ‘magic’ to expand the brand’s presence in lifestyle categories for the ultimate Magic Mixies fans.”