Wicked Cool Toys On Board Pokémon L&M

The Pokémon Company International has appointed Wicked Cool Toys as the master toy licensee for the Pokémon brand, beginning in July 2018.

Wicked Cool Toys will have the rights to manufacture and market action figures, play sets, plush, role-play items and other toys based on the hit Pokémon animated series in worldwide markets, excluding regions in Asia where the brand is managed by The Pokémon Company. Wicked Cool Toys will begin developing the Pokémon line immediately, with the first products expected to arrive at retail locations in fall 2018.

In addition, The Pokémon Company International has become a strategic investor in Wicked Cool Toys and will have a seat on the company’s board of directors. The new partnership will allow for enhanced collaboration in the development of Pokémon toys.

TOMY will continue to be a key licensing partner for the Pokémon brand and will produce select items and products inspired by Pokémon video games, including the popular Pokémon Z-Ring, which interacts with the mega hits Pokémon Sun and Pokémon Moon, currently available for the Nintendo 3DS family of systems.

“Pokémon is one of the most beloved entertainment properties in the world, and Wicked Cool Toys is thrilled to become part of that legacy,” said Michael Rinzler, co-president of Wicked Cool Toys.

“We can’t wait to deliver innovative and fun toys that embody the joy of Pokémon to kids and the brand’s millions of passionate fans around the world,” said Jeremy Padawer, co-president of Wicked Cool Toys.

“Toys are a major part of Pokémon’s mission to bring the fun and joy of the brand to kids and fans around the world, and we’re excited to welcome Wicked Cool Toys to the Pokémon family as its master toy licensee,” said Colin Palmer, the VP of marketing and licensing at The Pokémon Company International. “Wicked Cool Toys is a growing company, and we’re thrilled to build a strategic partnership with them through both collaboration and financial investment.”