WeKids Asia Ties Up with Jazwares

China’s WeKids Asia has entered into a strategic toy and digital entertainment partnership with Jazwares.

Under the agreement, the two companies will collaborate on the distribution of toys based on popular brands throughout Greater China, as well as create new children’s toys and media properties. The pact includes Jazwares’ Hotel Transylvania toy line, which is being distributed by WeKids in Mainland China, Hong Kong, Macao and Taiwan.

“The Chinese market is ready for the introduction of Jazwares’ products based on kids’ properties that deeply engage children with their compelling stories and outstanding characters,” said Sean Chu, the president, CEO and founder of WeKids Asia. “We know that Jazwares has an exemplary track record of bringing high-quality products with strong play value to the market. The combination of Jazwares’ creative design coupled with the deep engagement that kids have with Hotel Transylvania will be a sure winner, and we are delighted to start our partnership focused on this property.”

Judd Zebersky, the CEO and president of Jazwares, added: “China is a critical market; we’re eager to bring Jazwares’ toys to children and families throughout Asia. We are excited to partner with WeKids, a company that has distinguished itself by overseeing the management and distribution of multiple outstanding animated properties from producers around the world. We are confident that by pairing Jazwares’ commitment to innovation with WeKids’ fantastic ability to manage kids’ brands, this strategic relationship will bring both companies much success in China and around the world.”