New L&M Partners for Genius Brands’ Rainbow Rangers


Genius Brands International has secured two new licensing partners for Rainbow Rangers, with a U.S. retail program slated to launch next year.

KIDdesigns signed on to develop a youth electronics line inspired by Rainbow Rangers. Basic Fun!, meanwhile, is developing a novelty toy collection based on the preschool brand. The animated series debuts on Nick Jr. in November.

“KIDdesigns is the industry leader in youth electronics, bringing interactive electronic toys to kids that combine state-of-the-art technology with old-fashioned fun, and Basic Fun! is a proven leader in the collectibles market,” said Lloyd Mintz, Genius Brands’ senior VP of global licensing. “Both companies will deliver innovative and exciting products that kids will love and their parents can trust. We are excited that they are joining our outstanding lineup of partners to deliver a diverse range of branded products that will engage fans of Rainbow Rangers beyond the screen.”

“We are very excited to work with the Genius Brands International licensing team on the development of a youth electronics line that incorporates the colorful and engaging personalities of the Rainbow Rangers as well as bringing the series’ core mission of protecting and preserving the environment, animals and the beauty of the natural world to life,” noted Nisan Davydov, associate marketing manager at KIDdesigns. “Rainbow Rangers offers unlimited opportunities, and we’re excited to explore and develop an exciting product line for this imaginative brand.”

“We look forward to celebrating all of the fun that Rainbow Rangers packs into its imaginative adventures through our new Mash’ems collection,” added Stephen Chernin, the executive VP at Basic Fun! “Imparting important messages that inspire and encourage young children around the globe is the Rainbow Rangers DNA and we are proud to be a part of it.”