VIMN Launches Nickelodeon E-Book Service in France

Viacom International Media Networks (VIMN) has launched the Bookids by Nickelodeon app, which provides mobile subscribers with access to an exclusive digital library of kids’ books from Nickelodeon and Nick Jr.

The e-book service is available in France on Android and iOS and also as an add-on through VIMN’s pay-TV partners. The app offers nearly 200 e-books published by Nickelodeon and will be refreshed with an average of ten new books every month.

Kids can read books from properties such as SpongeBob, PAW Patrol, Ninja Turtles, The Loud House, Dora the Explorer, Shimmer and Shine and Blaze and the Monster Machines.

The user-friendly digital library is divided into two age groups: 3 to 7 years old and 6 to 12 years old. The library is also split up into categories, including audiobooks, illustrated books, chapter books and activity books. These categories will be periodically updated with other event categories (holiday specials, PAW Patrol specials, SpongeBob SquarePants’ 20th anniversary, etc.).

Bookids by Nickelodeon also features an offline connection mode, a progressive download system and a multitask mode for audiobooks.

The app will be on Google Play and the App Store for €6.99 ($7.65) per month. The app will include an operator authentication system for pay-TV or mobile subscribers wishing to access it. The service will be bundled within the kids’ offering from the French telecommunications company SFR.

“We’re very excited to announce the launch of our first mobile e-book service of Nickelodeon content in France,” said Raffaele Annecchino, president and managing director of VIMN Southern and Western Europe, Middle East and Africa and president of digital mobile strategy for VIMN. “Bookids by Nickelodeon is an innovative digital library that will give kids and families even more ways to interact with our content, now available via our e-book app on all their mobile devices.”