VIMN Expands Noggin SVOD in LatAm

Viacom International Media Networks (VIMN) Americas has teamed up with Movistar Colombia for the expanded LatAm reach of the Noggin SVOD service.

Noggin is home to such Nick Jr. series as PAW Patrol, Nella the Princess Knight and Blaze and the Monster Machines, among others. In November, Noggin will feature the premiere of Ziggy and the Zoo Tram, a preschool-targeted animated series that follows Ziggy, an Australian river crocodile.

“Thanks to this agreement, we can provide the preschool audience of Movistar with Noggin, our Nick Jr. premium platform that offers healthy, educational and entertaining content to the youngest of the house,” said Rita Herring, senior VP of content distribution for VIMN Americas. “We are sure that Movistar subscribers will be delighted with this new service and the large portfolio of shows it offers.”

“Children are a very important audience for Movistar, so we are happy to confirm an alliance with Noggin to strengthen the content of our television [offering] through educational entertainment, which meets the needs of the little ones,” said Luis Germán Peña, marketing director of Movistar Colombia.