VCNI Expands Noggin’s European Footprint


ViacomCBS Networks International (VCNI) has launched the learning SVOD service Noggin in the Netherlands, Italy and Spain on Amazon Prime Video.

The Nick Jr. video service for preschoolers is available to viewers in the new markets via Amazon Prime Video Channels as an add-on subscription for Prime members, who can now watch or download the ad-free long- and short-form content in their local languages. Noggin rolled out in the U.K., France, Germany and Austria at the beginning of September. It launched in the U.S. in 2015.

Titles set to be made available on Noggin in the Netherlands, Italy and Spain include Dora the Explorer, Shimmer and Shine, PAW Patrol, Blaze and the Monster Machines, Go, Diego, Go! and more.

Olivier Jollet, senior VP of emerging business for ViacomCBS Networks EMEAA, said: “We’re delighted to continue strengthening our position across Europe through Amazon Prime Video Channels and give our audiences the possibility to access this high-quality service and its fun learning opportunities across these important markets. Within our international streaming strategy, Noggin offers a unique proposition for kids and family audiences thanks to the high quality of the service and the niche content.”