Turner Expands Johanne Broadfield’s Licensing Remit

Johanne Broadfield has taken on a wider role within Turner International’s licensing and merchandising business, becoming VP of Cartoon Network Enterprises EMEA and international strategy.

Broadfield, a former Mattel exec, will continue to oversee Turner’s licensing activities across Europe, the Middle East and Africa. She will also now be responsible for Turner’s international licensing strategy and takes on joint responsibility for the P&L of Cartoon Network licensing activities across Latin America, along with Pablo Zuccarino, senior VP and general manager for kids for Latin America.

Giorgio Stock, president of Turner EMEA, commented: “Since joining Turner five years ago, Jo has proven herself a talented leader with the ability to build and sustain our franchises in the licensing arena, raise the bar on what we deliver to our partners and get the very best out of those she works with. Together with the international L&M leadership team, she will now play an important role in shaping our international operation, to capitalize on opportunities, synergies and best practice across the regions.”