Toon Cup App to Celebrate Women’s World Cup

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The Cartoon Network Toon Cup app is celebrating the kickoff of the 2019 FIFA Women’s World Cup with a lineup of new characters.

The app’s latest update will see new Cartoon Network characters—including Kelsey (Craig of the Creek) and Raven (Teen Titans Go!)—signed to the team, joining Toon Cup stalwarts Blossom, Bubbles and Buttercup (The Powerpuff Girls), Marceline and Princess Bubblegum (Adventure Time) and Anais (The Amazing World of Gumball). Gumball’s mom Nicole will make her first-ever app appearance as the new referee. There will also be more unlockable characters.

Further, there will be pitch-side and center circle advertising and sponsorship opportunities available on the Toon Cup app, as well as mid-rolls in between game events and tournaments.

The app saw 72 million matches completed and more than 15 minutes average dwell time during the 2018 World Cup. To date, it has amassed more than 20.5 million downloads. For the Women’s World Cup, Toon Cup will host its very own Cartoon Network Tournament from June 7 to 31.

Marc Goodchild, head of digital content strategy and product, said: “We were delighted to see the high level of engagement for Toon Cup during the 2018 World Cup, and with these new features and functionalities, plus more languages and countries, we have even higher expectations for this year’s football fever.”