TheSoul Publishing & Banijay Kids & Family Expand Partnership

TheSoul Publishing and Banijay Kids & Family have expanded their partnership to roll out localized versions of their joint YouTube and FAST channels and develop a three-video collaboration between Totally Spies! and 5-Minute Crafts.

“This expanded partnership with Banijay Kids & Family unlocks new ways for us to combine beloved storytelling with innovative audience engagement,” said Jonathan Shrank, VP of streaming and content partnerships at TheSoul Publishing. “By blending the creative worlds of Totally Spies! and 5-Minute Crafts and launching localized FAST and YouTube channels, we’re giving fans worldwide more opportunities to connect, interact and discover.”

“Our collective focus is on distributing creative, positive content in new formats and languages, ensuring millions of families can experience these shows however they choose,” he added.

“We’re seeing fantastic results from our partnership with TheSoul Publishing, growing global reach with strong engagement across platforms,” commented Dan Lewsey, global head of digital at Banijay Kids & Family. “This next phase enables us to extend our footprint to broader international audiences, while the Totally Spies! and 5-Minute Crafts collaboration introduces fresh new content, which is central to our digital growth strategy.”

The Totally Spies! and 5-Minute Crafts collaboration videos will debut across TheSoul Publishing’s English-language channels before expanding to its network of local-language platforms. The content will also feature across all Totally Spies! branded digital pages.