The Fixies Heads to the Middle East

The animated series The Fixies is soon to air in the Middle East and North Africa (MENA) region.

MBC Group picked up exclusive TV and SVOD rights in Arabic from Infty Art. It will begin airing the show on its children’s free-to-air TV channel, MBC3, in December.

In addition to traditional television broadcasting, the content will be available on MBC Group’s Shahid streaming platform starting November 29.

The Fixies, an edutainment brand for kids 4 to 8, comprises five seasons of series, two feature films, a licensing and publishing program, live stage shows and more. The show follows the misadventures of Tom Thomas and his friendship with Simka, Nolik and their Fixies classmates. The tiny Fixie family secretly lives in Tom’s apartment and fixes a multitude of machines and gadgets all around them. Each episode is devoted to one of the gadgets, equipment or phenomena.

Ashraf Younis, director of MBC3, commented: “We are delighted to introduce a localized version of The Fixies to our platforms, further enriching our Arabic content offering for our young and family-focused audiences. This acquisition with Infty Art aligns with our vision to cultivate friendship, introduce social values and entertainment that transcends borders. We look forward to bringing the charm of The Fixies to an even wider audience.”

Ilya Popov, Infty Art’s CEO, said: “We’re delighted that audiences in the Middle East and North Africa will have a chance to watch new seasons of The Fixies at the end of this year. The deal is also strategically important for the brand’s further development in the territory.”