Studio 100 International Enters UGC Content Partnership

Studio 100 International has partnered with FXFX Studios to bring its IPs to user-generated content (UGC) gaming platforms, beginning with Maya the Bee debuting on Roblox on May 20.

The launch of Maya the Bee on Roblox lines up with the franchise’s 50th anniversary. The game will provide fans of the franchise with interactive and dynamic gameplay with their favorite characters.

FXFX Studios will create immersive UGC gaming experiences for other Studio 100 International classic characters as well.

“We are excited to mark Maya the Bee’s 50th anniversary with her debut on Roblox—a major step in our broader digital strategy,” said Martin Krieger, CEO of Studio 100 International. “The collaboration with FXFX Studios opens a new chapter for our iconic IP, introducing Maya to a new generation of fans in one of the most dynamic entertainment spaces. At Studio 100 International, we are committed to reimagining our classics for the platforms of tomorrow.”

Caner Atas, founder and managing director at FXFX Studios, said, “Working with Studio 100 International on a timeless icon like Maya is a dream project. We can’t wait to bring her charm and curiosity to a whole new generation of gamers.”