Animotion Strikes Deal with bRAND-WARD

Animotion Media Group has entered into a strategic partnership with bRAND-WARD, a consultancy led by Jean-Philippe Randisi.

The partnership aims to expand the international footprint of the animated series The Fixies, which counts more than 18 million subscribers on YouTube worldwide and over 2 billion views on the platform. A sixth season of the series is heading into production soon. The deal also comprises the launch and revitalization of other Animotion properties, including Tina & Tony and Detective Finnick.

“Jean-Philippe is a rare find in our industry, possessing a unique blend of expertise in kids’ brand building and business development,” said Valeria Korotina, VP of chief commercial officer at Animotion. “We’re fortunate that he values our IPs and has chosen to support our team to fortify our licensing and merchandising efforts while exploring new revenue streams.”

Randisi remarked, “Animotion has accomplished what many in the industry aspire to achieve: creating a global audience for kids’ content and producing it beyond the confines of traditional financing models. Together, we’ll transform these IPs into dynamic 360-degree franchises on a global scale.”