To celebrate this year's International Day of Friendship, Hasbro has launched My Little Pony-themed digital experiences, including custom Snapchat lenses and a pair of videos.
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Hasbro's second quarter revenues increased 11 percent to $972.5 million versus $878.9 million last year, with operating profit up 18 percent to $100 million and a 30 percent rise in net earnings to $67.7 million.
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Hasbro's first-quarter revenues rose 2 percent to $849.7 million as compared to $831.2 million in 2016, while net earnings increased 41 percent to $68.6 million versus $48.8 million the year before.
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Disney and Lucasfilm have partnered for Star Wars Forces of Destiny, a campaign celebrating the stories of heroes from the Star Wars universe that includes an original series of animated shorts.
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PAWTUCKET/LOS ANGELES: Hasbro has signed an agreement with Sutikki to become global master toy licensee for the new original preschool series Moon and Me from Andrew Davenport’s Foundling Bird.
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