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Hasbro Named Master Toy Licensee for Sony’s Ghostbusters


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Sony Pictures Consumer Products has tapped Hasbro to be the global master toy licensee for the Ghostbusters franchise.

Per the agreement, Hasbro will create a variety of toys inspired by Ghostbusters and its entertainment properties. The toy line will be available in 2020, syncing up with the promotion of the new Ghostbusters movie that is slated to premiere in U.S. next summer.

Kenner, which is now part of Hasbro, created and marketed The Real Ghostbusters toy line from 1986 to 1991. Many of the original developers from Kenner are still working with Hasbro.

Tom Warner, senior VP of Hasbro, said: “Ghostbusters is an iconic and beloved franchise and we are excited and honored to return to the brand as the global master toy licensee and bring new product to the next generation of fans. Drawing on Hasbro’s proprietary insights and culture of innovation, we are working closely with Sony Pictures Consumer Products to create a dynamic new toy line that we can’t wait to share with fans around the world.”

Jamie Stevens, executive VP of Sony Pictures Consumer Products, added: “As we build up to release our new Ghostbusters film next year, it was a natural choice to work with Hasbro to develop an all-new line of toys that not only celebrates the new film but also brings us back to the roots of the original film and toy line. Hasbro has a proven track record of working with well-known IP to make a variety of high-quality toys and figures that appeal to people of all ages and we are excited to leverage this expertise to bring new product experiences to Ghostbusters fans around the world.”






About Chelsea Regan

Chelsea Regan is the associate editor of World Screen. She can be reached at cregan@worldscreen.com.

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