Marianne James Joins Hasbro’s Global Licensing Team


Hasbro has tapped Marianne James to be the company’s VP of consumer products for the EMEA region.

In her role, James will report to Casey Collins, senior VP and general manager of global consumer products at Hasbro. She is set to start her new position on November 11, based out of Hasbro’s U.K. office in Stockley Park.

Previously, James served as VP of licensing, commercial partnerships and experiences across Europe for Viacom Nickelodeon Consumer Products.

Collins said: “I’m thrilled to welcome Marianne to the Hasbro consumer products team. Marianne will join our team of passionate industry leaders with a key focus to drive our franchise brands and expand into new categories, channels and markets. Her leadership capabilities, depth of market knowledge, and strategic vision will help drive further growth in our EMEA consumer products business.”