TVKIDS
Liquid Rock Entertainment has secured deals with four new European broadcasters for the series SuperThings: Rivals of Kaboom.
Gulli has picked up the animated show for France, and Cartoonito has licensed it for GAS, Eastern Europe and Benelux. ITVX has acquired SuperThings for the U.K., and Panda has bought the series for Portugal.
The series follows the battles between everyday objects-turned-heroes and villains in an action-packed universe. A second season of the show is in development.
A SuperThings feature film is also in production and is set to be distributed by Filmax.
The franchise is based on Magicbox characters. The series is produced by Tandem Films, Filmax, Turanga and 3Cat, with the participation of RTVE, À Punt and Magicbox and the support of ICEC.
Filmax holds the international distribution rights to the show and has commissioned Liquid Rock Entertainment to be the exclusive global sales agent.
“This is a pivotal moment for SuperThings,” said Xavi May, co-founder of Liquid Rock Entertainment. “Securing these top-tier partners across Europe not only strengthens the brand’s presence but also sets the stage for our global expansion. We are thrilled to bring the world of Kaboom City to millions of new fans.”
“SuperThings is growing at an incredible pace, and this first wave of deals proves its potential as a truly global brand,” commented Roberto Mitrani, co-founder of Liquid Rock. “With the upcoming feature film and a second season in the works, we’re just getting started.”
Adrià Bella, global sales and marketing director at Magicbox, added, “SuperThings started as a toy phenomenon, and now, with a full entertainment strategy, it’s becoming a global franchise. The success of the animated series and the upcoming feature film show just how much potential this brand has.”
“We’re extremely impressed by the initial sales achieved by our dear friends at Liquid Rock in only a few months working with our SuperThings series,” noted Ivan Diaz, head of international at Filmax. “Their great enthusiasm and their amazing commercial skills, together with the strong potential of the show, have placed SuperThings at a fantastic spot in the international marketplace.”
Jean-René Aucouturier, senior VP of development and new business at Gulli, added, “We’re excited to be part of the SuperThings journey. The brand’s unique mix of action, humor and adventure makes it a perfect fit for our audience. Gulli is committed to bringing a whole ecosystem to the SuperThings franchise in France.”
