Studio Hari Unveils International Distribution Arm

PARIS: Animation company Studio Hari has officially launched an international distribution division, Hari International, with sales being led by former Gaumont exec Adeline Tormo.

Paris-based Hari International will represent and deliver new series produced by Studio Hari to global audiences. Tormo, who previously served as VP of international sales at Gaumont Animation, has been named head of sales. The first title she will be offering is Grizzy and the lemmings, which has been snapped up by Turner worldwide and France Télévisions. A number of other projects in development are slated to launch next month.

Josselin Charier, Studio Hari’s co-founder with Antoine Rodelet, remarked: “Hari International’s objective is to build global and integrated brand, sales and marketing strategies by ensuring the optimum exploitation of all the TV, video and merchandising rights. It is a major step in our business development: the creation of Hari International will give us the opportunity to integrate all the activities related to our creations, from the artistic development to the commercial exploitation.”

Tormo noted: “Studio Hari has managed to rise to the very top in terms of creativity and production amongst animation companies in Europe and I am particularly flattered to have been able to join their team to develop the distribution subsidiary. I believe that with our flair for new concepts and our understanding of the demands of the marketplace we will close many successful deals!”

Charier added: “We are delighted to welcome Adeline’s expertise in animation and international sales and we are confident that her arrival will allow us to provide with international visibility to our productions.”