Studio 100 Media & Mediatoon Licensing Pact


Under a new partnership, Studio 100 Media’s licensing team will take over the representation for select IPs from the Mediatoon portfolio over the coming years.

The deal includes German-speaking territories as well as all licensing activities in Benelux (via the licensing team at Studio 100 Benelux), Eastern Europe and Nordics. The agreement includes the series Bobby & Bill, Little Furry, Martin Morning, Ernest & Rebecca, The Fox-Badger Family (except GSA) and Marsupilami.

In addition, Studio 100 Media’s international licensing team will drive the licensing of Mediatoon’s classics such as Lucky Luke and Yakari in Benelux, Poland and the Nordics.

Jérôme Leclercq, general manager of Mediatoon Licensing, said: “We are really proud to start a new collaboration with Studio 100 Benelux and Studio 100 Media, our new licensing agents in GSA, Northern and Eastern Europe. Mediatoon Licensing’s portfolio fits perfectly with Studio 100’s catalog, the professionalism and the licensing strategy of Studio 100 definitely convinced us to choose them as partners to develop our properties in these territories.”