Mediatoon has appointed Princess Sam Pictures alum Frédéric Gentet to the newly created role of head of sales.
Gentet will oversee the sales, marketing and servicing departments, responsible for finding homes for series such as SamSam: Cosmic Adventures, Garfield and Tintin.
Gentet was most recently the head of sales at Princess Sam Pictures, where he oversaw the global launch of the Tara Duncan series. Prior to that, he managed the sales of films and animated series as Millimage and contributed to the commercial expansion of properties such as Molang, Mouk and Pirata & Capitano. He has also held roles at the music label Naïve Records and film companies Reel Suspects and Wide.
In his new role at Mediatoon, Gentet will be based in Paris and report directly to Caroline Duvochel, managing director of Mediatoon and head of audiovisual and innovation at parent company Média-Participations.
“We are delighted to welcome Frédéric Gentet to Mediatoon,” Duvochel said. “His extensive commercial and marketing experience with major youth brands will be a valuable asset in developing international sales and strengthening the influence of our kids and family universe.”
Gentet added, “The global children’s TV market is in constant evolution, and we need to keep reinventing to maintain global relevance and appeal. I am excited to be joining Mediatoon, who share this vision and demonstrate a dynamic and innovative spirit.”