Tuesday, November 28, 2023
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New Seasonal Activations for Strawberry Shortcake


WildBrain has scored new partnerships for several Strawberry Shortcake seasonal activations following the launch of the new Netflix special Strawberry Shortcake’s Perfect Holiday.

This includes a partnership with Duck Donuts, which is hosting an exclusive sweepstakes. Fans can submit a video via social media explaining how they and their best friend celebrate life’s sweet moments with the brand’s donuts for the chance to win an all-expenses-paid trip to the Duck Donuts headquarters and receive a private screening of the new seasonal special.

Additionally, Duck Donuts has a Strawberry Shortcake-themed donut featuring strawberry icing, graham cracker crumbs and a marshmallow drizzle that will be highlighted as part of the collaboration.

A Strawberry Shortcake-themed event took place at The Candy Cottage of Christmas Magic at Rockefeller Center in New York City following WildBrain’s partnership with We Are Smile Studio, a company that creates immersive theatrical experiences. At the free event, registered guests had the opportunity to meet Strawberry Shortcake and enjoy branded sweet treats. They also received a recipe for Strawberry Shortcake’s Candy Cottage Peppermint Chocolate Cinnamon Buns, and the Rockefeller Center’s Café Grumpy offered a complimentary strawberry-infused holiday drink.

The event at Rockefeller Center also featured a new themed art installation from SpooksieBoo, and the first 300 fans received an exclusive SpooksieBoo collectible pin. Classic Strawberry Shortcake dolls from licensee Jay France were on display throughout the event as well.

Strawberry Shortcake has been a part of making the holidays bright for families for more than 44 years, and we’re excited to collaborate with Duck Donuts and The Candy Cottage of Christmas Magic to bring new festive experiences to fans,” said Melissa Goodrich, director of franchise strategy at WildBrain. “These are just some of the many ways our fandom can celebrate their love of Strawberry Shortcake this holiday season. We’ve launched several new toy and fashion collections for fans of all ages, created exclusive holiday recipes and sweet treats and released an all-new animated special on Netflix, which is the perfect holiday treat for the entire family to enjoy together.”

About Jamie Stalcup

Jamie Stalcup is the associate editor of World Screen. She can be reached at jstalcup@worldscreen.com.


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