Studio 100 International Launches Heroes of Childhood on YouTube


Studio 100 International has launched the Studio 100—Heroes of Childhood YouTube channel, dedicated to taking teens and young adults on a nostalgic trip back to their childhoods.

Characters featured on the channel include Maya the Bee, Heidi, Vic the Viking, Alice in Wonderland, Pinocchio and Sindbad the Sailor. In addition to clips from the original series of the ’70s and ’80s, new character specials, shorts and compilations will be uploaded to the channel each week.

The channel has initially launched in German, but will gradually introduce more languages.

To go along with the new channel, Studio 100 International has introduced a modern street-style Heroes of Childhood fashion collection, available on various online platforms, including Zalando, About You, OTTO, limango, Amazon Fashion and its own dedicated website.

“The wave of retro vibes is gaining unstoppable momentum as a fashion trend,” said Joachim Knödler, head of licensing at Studio 100 International. “Our timeless brands and characters offer a comforting presence in an ever-changing world, evoking memories of simpler, joyous times. They serve as a bridge connecting our shared past with the vibrant present, inspiring new generations and rekindling cherished memories.”