Spacetoon Teams with YouTube’s Moshaya Family


Spacetoon, a family content provider in the MENA region, has signed a strategic partnership deal with The Moshaya Family YouTube channel for a consumer product line and an original animated series.

The deal will see Spacetoon turn the YouTube family channel into a lifestyle franchise across a variety of consumer products, including toys, an animated series, video games and fast-moving consumer goods specially designed to target and entertain kids and families. Spacetoon has already partnered with Toy Pro, a Dubai-based company specialized in toy distributing and licensing, to launch a toy lineup for The Moshaya Family brand.

The Moshaya Family has also rolled out a new brand identity that features a new logo and is considered to be the first action towards building a strong brand position in the market.

Ahmad Weiss, commercial director of Spacetoon, said: “This is truly one of the most exciting partnerships that we have ever been involved with. We’re so thrilled to be collaborating with the pioneer in the family content creation in the region to provide new experiences for kids and families throughout a variety of consumer products.”

He added: “Being in the family entertainment industry for over 20 years has made us closer to the consumers, especially parents, in a way that helps us win their trust. This couldn’t have been done without the massive support of our global and local partners.”

Muhammed Moshaya, the founder of The Moshaya Family YouTube channel, added: “We are so thrilled for this opportunity with Spacetoon. We have always been interested in enlarging our work throughout many fields, such as toys and licensing, but it was difficult to find the right partner. Now with this alliance, we are so excited to finally see the results coming to light. With Spacetoon we saw the opportunities that we had been after finally coming to light.”