China Leisure to Develop Nick-Themed Attraction


In partnership with ViacomCBS, China Leisure Development Co. (CLDC) is developing a Nickelodeon-themed family entertainment center in the city of Shenzhen.

The attraction will feature zones built around SpongeBob SquarePants, PAW Patrol, Dora the Explorer and Teenage Mutant Ninja Turtles, plus Nickelodeon-branded retail and a sit-down play café. Nickelodeon Playtime is expected to open in Q4 2020 at Shenzhen OCT Happy Harbor.

Linda Dong, president of China Leisure, said “We are thrilled to be partnering with Nickelodeon to bring their highly popular brands to life in an FEC format. We see rapid growth in family entertainment spending in China and strong demand from shopping centers for experiential products. Nickelodeon Playtime is part of our strategy to capitalize on this trend.”

Gerald Raines, senior VP of global location-based Experiences at ViacomCBS, added: “Connecting with audiences on-the-ground through immersive experiences remains an integral part of Nickelodeon’s global business. We are proud to partner with China Leisure to launch Nickelodeon Playtime, and bring the brand and its iconic characters to families in Shenzhen and the surrounding areas.”