Showlab Taps Mondo TV Alum Micheline Azoury


Italian production company Showlab has hired Micheline Azoury to help launch its new distribution and acquisition efforts for kids’ content.

Azoury, who was previously head of acquisitions and TV sales at Mondo TV, will work alongside Guido Bertè, general manager of consumer products and kids’ content at Prodea Group, as well as Alfio Bastiancich, Showlab’s general manager for animation and youth programs. Together, the executives will drive the company’s acquisitions and international sales strategy and the development of new IP.

Azoury said: “I’m very glad to join the Showlab team! I believe in content always being king, and I have been impressed with the plans and industrial growth Showlab is planning to reach soon and the new exciting projects to develop in the near future. I really look forward to working close to Alfio Bastiancich from one hand and with Guido Bertè and his expertise in the kids’ business from the other side.”

Bastiancich added: “I’m happy to welcome Micheline Azoury to the Showlab team! With her solid experience in kids’ acquisition of great IPs and distribution and her intimate knowledge of the international market, Micheline’s high profile is a key addition to sustain Showlab’s strong growth and expansion in a dynamic and competitive market today.”

Bertè added: “I consider Micheline Azoury’s arrival within our group a very important step and fundamental to strengthen and expand our kids’ division. Her talent and her relationships are and will surely be essential elements to reach ambitious targets.”