Sesame Workshop to Launch Financial Empowerment Initiative


Sesame Workshop and MetLife Foundation have begun a new phase of their seven-year partnership with the Dream, Save, Do: Financial Empowerment for Underserved Populations in Brazil and Mexico initiative.

Set to launch this month, the initiative is comprised of animated and live-action segments, interactive games, comics, songs, activity sheets and caregiver guides featuring Sesame Street characters to help families build financial resilience.

Dream, Save, Do will reach children and families through local and public state-level broadcasts, school-based programming and civil society organizations. MetLife associates in Mexico and Brazil will participate in the program as well by contributing to local community engagement efforts.

“We’re proud to support Sesame Workshop to expand this important work dedicated to helping families around the world build a more confident future,” said Tia Hodges, president and CEO of MetLife Foundation. “In this new phase, our shared goal is to build the mindset, skills and behaviors needed to advance financial health in communities that have been underserved by financial inclusion efforts.”

“Together with MetLife Foundation, we are committed to giving children and families strategies and tools to successfully plan for the future,” added Sherrie Westin, president of Sesame Workshop. “As part of our mission to help children grow smarter, stronger and kinder, this new phase will support young children across Brazil and Mexico in building the financial health and resilience needed to prepare them for school and life.”