Sesame Workshop Taps Roku, Disney Alum


Bernhard Gloeggler has been named VP and general manager for Europe at Sesame Workshop.

Gloeggler most recently spent three years at Roku and also served 18 years at The Walt Disney Company. In his new role, he will be responsible for leading Sesame Workshop’s European operations and long-term growth strategy, along with expanding philanthropic development in the region by leveraging the brand to maximize audience engagement and deliver educational benefits.

Gloeggler will report to Whit Higgins, executive VP and head of global enterprises.

“For nearly two decades, Bernhard has successfully built brands and businesses with some of the world’s most respected media companies,” Higgins said. “His acumen in forging strategic alliances, navigating evolving business landscapes and understanding consumer trends makes him the ideal leader to drive Sesame Workshop’s next phase of brand and commercial growth in Europe.”

“Sesame Workshop is a groundbreaking organization with an amazing network of global partners who are passionate about one thing: helping children,” commented Gloeggler. “I am humbled to join this dynamic team and excited to build new avenues of engagement with the iconic Sesame Street brand and its universally beloved characters. Together, we will continue to provide life-changing early education and critical health lessons, creating pathways for children’s success.”