Sanrio Extends Partnership with Leomil

Sanrio has extended its partnership with the footwear company Leomil until 2028 across EMEA, Indonesia and Russia.

The renewed agreement gives Leomil the rights to develop more Hello Kitty and Friends footwear collections, which it has been producing for over 15 years.

Sanrio has been operating since 1960 and first introduced its hit character Hello Kitty in 1975. Other characters included in the Hello Kitty and Friends universe are My Melody, Keroppi, Cinnamoroll and Kuromi.