Yu-Gi-Oh! & Hello Kitty Collab for McDonald’s


Yu-Gi-Oh! and Sanrio’s Hello Kitty and Friends have partnered with McDonald’s for a global Happy Meal promotion.

The promotion will be offered in 55 countries worldwide, kicking off this spring with Belgium, Hungary, the Netherlands, Spain and Greece and expanding to Canada, Australia, New Zealand, Brazil, Mexico, the Caribbean and a number of Asian markets. It will reach the U.S., including Puerto Rico, this summer.

The Yu-Gi-Oh! x Hello Kitty and Friends collaboration will feature ten Sanrio characters dressed as Yu-Gi-Oh! monsters.

“Yu-Gi-Oh! and Hello Kitty and Friends are each a global cultural phenomenon in their own right, with fans spanning every corner of the globe across generations,” said Jennifer Coleman, VP of licensing and marketing at Konami Cross Media NY. “We look forward to working with McDonald’s on this unique collaboration. This Happy Meal promotion will create a must have for anime fans of all ages.”

“We are bringing two beloved brands together for this special promotion and offering fans something unique and unexpected,” added Jill Koch, senior VP of marketing and brand management at Sanrio. “We hope to surprise and delight our fans around the world with these limited-edition collectibles.”