ToyPro has teamed up with Sanrio to develop a special product line of Hayati Girl dolls that feature Hello Kitty.
Through the partnership, young fans will have the chance to choose from a wide range of Hayati Girl and Hello Kitty dolls and accessories, expanding the Hayati Girl brand into new product lines. ToyPro is also launching the Hayati Girl Friends Club, which will showcase the birth of new co-branded Hayati Girl dolls.
Spacetoon is the media partner in the Hayati Girl and Hello Kitty partnership and will be supporting the line across all its channels.
The Hayati Girl dolls—Jeedah, Ameera, Siba and Sandy—have unique and fashionable looks that are derived from the modern Arab culture and have different lifestyles and skills.
Fawaz Abidin, managing director at ToyPro, said: “The new Hayati Girl and Hello Kitty products are a shout-out for true friendships; it’s a new product line that we’re proud of.”