RWBY Merchandise Now Available at Hot Topic

SUNRISE: Jazwares has launched a variety of products based on Rooster Teeth’s hit western anime series RWBY at American retail chain Hot Topic.

RWBY centers on four different girls attending an ancient school designed to train the monster-slayers known as Hunters and Huntresses. Licensed items being released this year include exclusive apparel, accessories and more from Bioworld Merchandising, with vinyl figures, chibi blind box figures and plush with a toy line expansion in 2017 from Jazwares. These products will be featured in the branded anime section of Hot Topic stores.

“RWBY is an incredible property that has captured a growing and very loyal fan base,” said Laura Zebersky, Jazwares’s executive VP and chief commercial officer. “Fans can’t get enough of RWBY and we are very excited to provide them with RWBY merchandise.”

“It’s a testament to the power of the Rooster Teeth community that RWBY is now standing on the same mass retail stage as some of the biggest licensed properties in the world,” noted Matt Hullum, the CEO of Rooster Teeth. “We’re incredibly proud of this series, and of the people who have made it possible, and we can’t wait to share these exciting characters and stories with the rest of the world.”

Cindy Levitt, the senior VP of merchandise and marketing for Hot Topic, added: “Our customers have been screaming for RWBY for quite some time! So we are more than excited to be launching this hot anime property with Rooster Teeth and Jazwares, two of the most fun and creative partners that have been a perfect fit for Hot Topic! We can’t wait to do more!”