TVKIDS
A slate of content based on Mattel brands, including Barbie, is headed to Rakuten TV’s Family channel across Europe.
Marcos Milanez, chief content officer at Rakuten TV, commented, “We are excited to partner with Mattel to bring their iconic brands to our European audiences through our AVOD and FAST channels. This collaboration enhances our commitment to providing a diverse range of high-quality, family-friendly content, ensuring viewers across the region can enjoy the best in entertainment, free of charge.”
The pact, which delivers content on the Rakuten TV Family FAST channel and on-demand, covers the U.K., France, Germany, Italy, Spain, the Nordics, the Netherlands, Ireland, Belgium, Luxembourg, Poland and Portugal.
Rakuten TV is also bolstering its FAST channel lineup with the Sci-Fi channel arriving in Spain, the Top Movies channel landing in Portugal and the Romance channel expanding from Sweden to Denmark, Finland and Norway.
