Rainbow Rangers Gets Expanded Broadcast on Nick Jr.

Thanks to the strong performance of Rainbow Rangers on Nick Jr. in the U.S., Nickelodeon has increased the broadcasting run of the Genius Brands International preschool show.

Nick Jr. will now be airing Rainbow Rangers three times per day Monday through Friday, and on the weekends, with a new episode premiering each Sunday. Since debuting on Nick Jr. in November 2018, the series has consistently achieved high ratings with its target demo of girls 2 to 5.

Andy Heyward, chairman and CEO of Genius Brands, said: “The increased broadcast run commitment in the premium ten weeks leading up to Christmas underscores the success of the series. The exposure of Rainbow Rangers is now essentially tripled.”

“As products are now rolling out into the marketplace, this huge increase in daily exposure will grow the awareness and appetite for the 375 SKUs of Rainbow Rangers’ licensed products beginning to be introduced now,” said Lloyd Mintz, senior VP for global consumer products at Genius Brands. “The licensed categories include toys, books, apparel, footwear, sleepwear, bedding, school supplies, party goods, costumes, novelty, vitamins, bathing suits and bicycles, among others.”

Heyward added, “We are thrilled with the commitment that Nickelodeon continues to make to Rainbow Rangers by providing more opportunities for young audiences to watch throughout the week this special series that not only delivers fun, adventure and entertainment but important positive messaging of empowerment and diversity.”