Pocket.watch has partnered with eight new digital creators who have established audiences on YouTube to further grow their brands into global franchises.
The new partners are Daniel LaBelle, The McClure Twins, Dominoki Kids Songs, Papa Jake, Akili and Me, Wilson World, Gaby and Alex and Toys AndFun Sisters.
Daniel LaBelle, who currently has 66.8 million subscribers across YouTube, TikTok and Instagram, specializes in physical comedy, relying on his athleticism, action and humor to shine through his skills as a photographer.
With 4.7 million subscribers on YouTube, The McClure Twins channel focuses on family-based comedy sketches, blogging, gaming, travel adventures and imaginary play.
Dominoki Kids Songs’ content features sing-alongs that pair colors and music with professional actors and dancers, aiming to educate children by pairing useful information with catchy tunes. The YouTube channel has 4.5 million subscribers.
Papa Jake, who counts 8.6 million subscribers, specializes in producing mega builds and challenges, with influence taken from his love of video games.
With 1.3 million subscribers on YouTube, Akili and Me is an animated show that pairs education with music to entertain and inform children around the world.
Centered around a family of entertainers and musicians, Wilson World counts 626,000 subscribers. The family includes child prodigy Justin II, who already has a resume as a professional drummer.
In Gaby and Alex videos, the two creators invite their fans to play along and learn with them through videos focused on pretend play, children’s songs and teaching kids proper manners. The channel has 19.1 million subscribers.
Toys AndFun Sisters, with 2 million subscribers, features a pair of sisters who share videos that teach healthy pretend play, family vlogging and kindness to children.
“Pocket.watch values partnering with creators who are incremental to the diverse range of content available for kids and families to enjoy together,” said Chase Landau, senior VP of creator partnerships at pocket.watch. “We’re excited to collaborate with these impressive creators to build upon their already massive audiences and work with them to increase monetization while expanding and diversifying their brands.”