Ryan’s World Rescue Squad Expands


Sunlight Entertainment and pocket.watch have expanded the Ryan’s World Rescue Squad brand.

The Rescue Squad brand celebrates everyday heroes and first responders. The expansion includes all-new live-action and animated content, Target-exclusive toys, apparel and Tag with Ryan gaming integrations.

Kids will be able to play as the new animated characters in the Tag with Ryan mobile game. Players will be randomly assigned a new character that mirrors the animation and new figures found in the brand’s toys at Target, such as Fire Chief Ryan, Pilot Ryan or Officer Ryan, every time they open the app.

Next month, viewers will be able to experience a new Rescue Squad special on Ryan and Friends Plus. In this live-action and animated special, Ryan’s superhero alter ego, Red Titan, puts a spotlight on the adventures of doctors, EMTs and pilots.

“We’re thrilled to further expand the Ryan’s World franchise and offer kids a unique opportunity for pretend play with coordinated physical toys and mobile gaming,” said Amanda Klecker, senior VP of marketing and franchise at pocket.watch. “Rescue Squad-related content on Ryan’s YouTube channel has garnered over 1.2 billion views to date, and we’re excited to offer more kids an opportunity to engage with more of the Ryan’s World content and experiences they love.”

“Filming new Ryan’s World Rescue Squad content has been a great experience for our family,” added Shion Kaji, Ryan’s father and CEO of Sunlight Entertainment. “We’re excited to shine a light on real-life heroes, such as EMTs and firemen, and for families at home to laugh and learn alongside our adventures on YouTube and streaming platforms.”