Pocket.watch Pacts with Teen Magician Dan Rhodes

Building out its roster of kids and family digital-first talent, pocket.watch has tied up with teenage magician Dan Rhodes.

The partnership will take the global YouTube and TikTok star to the next level with content development, original programming and franchise opportunities. This is pocket.watch’s first major creator whose audience has been built on YouTube Shorts and TikTok.

“Dan is one of the most exciting magicians in the world who has globally captured the hearts of young audiences through his approach to teaching while entertaining,” said Kerry Tucker, chief marketing and franchise officer at pocket.watch. “We are so excited to welcome Dan to the pocket.watch family and expand his reach to new platforms and new audiences.”

“I’ve been practicing magic since I was six years old and I’m ready to launch my dreams into something even bigger with pocket.watch,” said Rhodes. “The new opportunities I will have by joining pocket.watch are beyond anything I could do on my own and I’m really looking forward to what we can do together.”

“We are so happy to see Dan’s success on YouTube, from the early days with long-form videos right through to becoming one of the fastest growing channels since uploading Shorts 18 months ago,” said Andrea Donovan, development partner manager at YouTube. “His incredible rise to 16.7 million subscribers proves the global appeal of magic, and Dan’s personality and formats continue to amass fans, and entertain and amaze viewers.”