pocket.watch, a studio creating global franchises from YouTube stars and characters, has opened its first international office based in London.
Danny Spronz will lead the company’s expanded global presence as pocket.watch’s managing director for EMEA. In his new role, Spronz will be responsible for all business operations, advertising sales, consumer products licensing and content sales in the region.
pocket.watch has also entered into a partnership with Etisalat, the largest telecom operator in the Middle East, to bring the company’s slate of kids’ programming to e-Junior. Further, pocket.watch plans to roll out new consumer products from the Ryan’s World, Ryan’s Mystery Playdate and HobbyKids Adventures franchises within the territory in the second half of the year.
pocket.watch is also expanding its roster of creator partners, with the addition of the Netherlands-based creator JasonVlogs. The company will replicate its creator-to-franchise business model with JasonVlogs to develop an animated series launching this year. Following the launch, the partners will extend the franchise into consumer products, games and more.
Danny Spronz, managing director for EMEA at pocket.watch, said: “The rate of demand for children’s programming from the biggest stars and creators loved by generation alpha across EMEA and other western territories shows no signs of slowing down, and pocket.watch is uniquely positioned to fill this need. pocket.watch has proven time and again to be a trailblazer in the kids’ entertainment space and I am thrilled to be joining the team to help further the company’s success and reach into new territories.”
Humaid Rashid Sahoo, CEO of E-Vision, said: “We are delighted to continue to enhance our content offering by partnering with pocket.watch. Our e-Junior channel is the number one most-watched kids’ channel in the UAE and exclusively available on Etisalat’s eLife TV. Bringing the latest and the best in kids’ entertainment to the UAE complements our objective of delivering the best quality content to our e-Junior customers.”