pocket.watch Launches Love, Diana Product Line

pocket.watch has unveiled a new consumer-product line for kids, Love, Diana—The Princess of Play, based on the star of the YouTube channel Kids Diana Show.

The line features dolls, doll accessories and styling heads; plush toys; hair accessories and jewelry; collectibles; bath and beauty; furniture and playsets; and more. The products are now available at Walmart, the exclusive retail partner for the line.

Diana, who boasts 143 million subscribers, has 14 channels with family-friendly content translated into nine languages that generated over 5 billion views in August. Targeted to kids aged 3 and up, the Love, Diana lifestyle product line will encompass the core characteristics of playfulness, creativity, empowerment and friendship.

Among the products are the Love, Diana 13-inch poseable Mashup Dolls, six-inch Love, Diana Dolls, Role-Play Outfits, the Style Me Diana Styling Head, a Cupcake Cart with exclusive six-inch Baker Diana doll, a 13-inch Popstar Diana Doll with my-size electronic Musical Microphone, the Light Up Fairy Doll and the Love, Diana Princess of Play’s My-Size Real-Life Vanity.

In conjunction with pocket.watch’s online and in-store launch of Love, Diana at Walmart, the company kicked off Love, Diana Adventures, a live-action and animated hybrid series that debuted last month on YouTube. The series will also be debuting across pocket.watch’s OTT network, which includes Amazon Prime Video, The Roku Channel, PlutoTV, Samsung TV Plus, Sling and direct-to-consumer apps on iOS, Android, Fire TV and Apple TV, in October.

Further, pocket.watch is extending the Love, Diana brand into mobile gaming. The Love, Diana mobile game will feature a collection of fun minigames that will allow kids to design their very own “Princess of Play” experience. It will be available on iOS and Android devices later in 2020.

Stone Newman, pocket.watch CRO, said: “Amid social distancing, playtime looks different as families navigate a new normal. However, pretend play remains an essential part of children’s growth, and it’s inspiring to see millions of kids and families around the world have found a playmate in Diana. We’re proud to introduce consumer products that encourage imagination and capture the inherent creativity in kids. We are thrilled to be partnering again with Walmart and that they are supporting Love, Diana as our exclusive launch partner.”

Steve Ronchetto, VP of toys at Walmart, said: “We’re thrilled to partner with pocket.watch to bring the beloved star Diana to homes everywhere through dolls, pretend play dress-up, and more, during a time when play is more important than ever before.”