Playmobil Pacts with WildBrain

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WildBrain has been appointed to exclusively manage content on YouTube for the toy brand Playmobil.

Under the two-year pact, WildBrain will manage an exclusive library of 15 short animated videos from the toy brand, featuring iconic Playmobil figures. The videos will stream on a range of Playmobil channels launched on the WildBrain network in multiple languages, including German, English, Spanish and Portuguese, with more planned.

“Playmobil toys have inspired generations of children around the world in creative play,” said Jon Gisby, managing director of WildBrain. “We have always been fans of the Playmobil digital strategy to produce high-quality animated stories featuring their iconic figures, and we are honored to have been selected to further grow their international audience and take the brand to new heights through the WildBrain network on YouTube and the YouTube Kids app.”

“Playmobil stands for a fascinating brand experience, and for a whole cosmos of creative video content,” said, Steffen Höpfner, CEO of the Brandstaetter Group (Playmobil). “Children from all over the world today can become directors themselves and generate their own video clips. With WildBrain we have an experienced collaborator who will generate new energy and is able to perfectly present existing content for new and curated Playmobil engagement on the web.”