Peppa Pig Celebrating 10 Years on Nick Jr.

Hasbro has outlined plans for its tenth-anniversary celebrations for Peppa Pig in the U.S., marking a decade since the preschool show first aired on Nick Jr.

Hasbro is marking the brand milestone with a year-long pipeline of new content, a new Hasbro toyline coming in the fall, and a full roster of marketing activations, brand collaborations and promotions. The anniversary celebrations kick off on March 1 with “Best Of” episodes of Peppa Pig airing Monday through Thursday from 8 a.m. to 9 a.m. on Nickelodeon. The week will conclude on March 5 with an all-new four-part special from season nine.

There are also some new launches for the U.S. consumer-products program. This includes a collaboration with Reebok which will see a limited edition Reebok x Peppa collection featuring five unique footwear skus for toddlers and preschoolers set for release in early 2021. Hunter will debut a new collection of Peppa Pig boots, outerwear and accessories for kids in fall 2021 for the back-to-school season. These latest deals follow close behind a recent partnership with Urban Outfitters in the U.S. for the brand’s first teen collection of apparel and accessories, which featured artwork from Peppa’s debut music album release.

Four new publishing titles inspired by the U.S. special episodes will be released in summer 2021. Book title formats will include pop-up, sticker and storybooks featuring iconic American locations.

“We’re incredibly excited to be celebrating 10 years of Peppa Pig in the U.S.,” said Hasbro’s Joan Grasso, VP of consumer products for North America. “Reaching this milestone cements Peppa’s evergreen status and unlocks some exciting opportunities with new trend-led partners targeting multiple demographics that reflect the maturity of the brand.”

Also planned for the anniversary is the release of a frozen yogurt flavor, tea-times with fans and expanded charity initiatives, including National Jump in Muddy Puddles Day on April 1, Peppa Pig Birthday Parties and Playdates with The Little Gym and a year-long campaign with The Muddy Puddles Project, including Mess Fest.