Nickelodeon & OneSight Pact for Eye Health Campaign


Nickelodeon International’s Together for Good initiative and OneSight, a global vision nonprofit, have partnered for Framing the Future, an international campaign to make a positive impact on kids’ eye health.

Framing the Future will educate kids and families on the importance of eye health, clear vision and access to vision care through multi-property programming, original short-form and digital content. The campaign will launch on August 1 and culminate on World Sight Day, October 14.

The campaign will be broadcast to more than 67 million households in 69 territories across the U.K., Australia, New Zealand, South Africa, Southeast Asia, Latin America and Brazil. It encourages empathy, action and advocacy by highlighting solutions in a mission to help kids who can’t see clearly get the glasses they need to learn more and live better.

Framing the Future will be supported by a digital hub (, where kids can pledge to take small actions such as protecting their eyes from the sun and taking breaks from their devices. These actions will result in their commitment to being Junior Glasses Champions. The digital hub will also contain quizzes, polls, activity sheets, eye charts, videos and facts and resources on eye health.

Nickelodeon will also air a three-hour Eye Spy Toons programming marathon in August, showcasing episodes featuring Nickelodeon’s glasses-wearing characters from SpongeBob SquarePants, The Loud House and ALVINNN!!! and The Chipmunks. Viewers will be challenged to find and count the number of characters wearing glasses as facts about eye health pop up throughout the marathon.

Jules Borkent, executive VP of Kids & Family at ViacomCBS Networks International, said: “Research indicates that 30 percent of students around the world are unable to live up to their learning potential because they cannot see clearly in the classroom. As millions of kids worldwide prepare to go back to school, Together for Good’s partnership with OneSight aims to encourage families to think about their own vision care needs by harnessing the power of storytelling and our global brand to educate and advocate for a more inclusive world.”

K-T Overbey, president and executive director at OneSight, said: “Kids are able to learn up to twice as much when they have the glasses they need, but they don’t always realize they have a vision problem. Through our Together for Good partnership with Nickelodeon International, we seek to educate kids on the importance of routine eye exams, caring for their eyes and encouraging others who may need glasses. We welcome families to join OneSight in our mission to bring vision care to the 1.1 billion people globally who lack access.”