Nickelodeon Launches Second Kids Relief Campaign

Nickelodeon and Comic Relief US have launched the second annual Kids Relief campaign, Game to Change the World, with virtual quests on Roblox and real-life missions to encourage community service.

The Roblox quests include Kids Relief Simulator, with special guests Tony Hale, David Tennant and Maitreyi Ramakrishnan as wizards who send players on missions to perform good deeds, and a scavenger hunt in partnership with Nickelodeon’s SpongeBob Simulator, Teenage Mutant Ninja Turtles Battle Tycoon, Highland Park RP and HyperCatz.

To encourage good deeds in real life, Kids Relief and Nickelodeon Our World have published a guide to help kids organize local activities such as backpack drives and school supplies collection.

To further celebrate the month of kids taking action, Kids Relief is hosting a weekend-long music festival on Roblox beginning September 13, with artists such as Imagine Dragons, Conan Gray, Poppy, d4vd and Alexander Stewart.

“Kids Relief isn’t just about playing games,” said Alison Moore, CEO of Comic Relief US. “We’re merging the fun of games with the importance of social impact to help kids to activate their power to drive social change. By joining forces with Nickelodeon and some of today’s biggest celebrities, content creators and musicians, we aim to unlock resources and opportunities for kids, not just in the U.S. but around the world.”

“From rising societal gaps to climate change concerns, young people are inheriting a world facing unprecedented challenges,” Moore adds. “While one campaign doesn’t solve these issues, we hope to meet kids where they are and start a movement that inspires them to embrace their potential to drive economic and social change, now and for generations to come.”

“It’s wonderful to be able to partner with Kids Relief for this virtual event that helps to make a difference in the real world,” said Doug Rosen, senior VP of games and emerging media at Paramount. “Nickelodeon is all about empowering kids, and with our Roblox games and Kids Relief, we can inspire them to create change in their communities.”