Nick-Branded Block Rolling Out in Vietnam

SINGAPORE: Viacom International Media Networks (VIMN) Asia is expanding its collaboration with Vietnamese multimedia communication group International Media Corp. (IMC) to launch a Nickelodeon-branded block on IMC’s free-to-air channel YouTV.

By the end of September, more than 5 million Vietnamese households that access YouTV will be able to tune into four and a half hours of Nickelodeon content during the after-school hours on weekdays and the mornings on weekends. The multiyear deal includes animated titles such as SpongeBob SquarePants, Dora the Explorer, Teenage Mutant Ninja Turtles, PAW Patrol and select live-action series such as The Thundermans and Haunted Hathaways.

“Nickelodeon blocks offer broadcasters a robust and varied entertainment solution for kids 4 to 14 years and we are delighted to partner with YouTV to bring our first Nickelodeon-branded block to Vietnam,” said VIMN Asia Pacific’s executive VP and managing director, Mark Whitehead.

“We are excited that YouTV will be the first to exclusively carry a Nickelodeon block in Vietnam,” said IMC’s executive chairman, Lam Chi Thien. “YouTV currently has a leading position in the Vietnamese market for families and this collaboration will provide significant added value for the kids’ programming lineup for our viewers.”