New Toy Partner for Mia and me


HÖHENKIRCHEN/MUNICH: m4e has appointed Simba Toys as the new master toy partner for the fantasy-adventure series Mia and me.

Simba Toys will develop a new range of dolls and toys for Mia and me that will be available internationally following a launch in Germany, Austria and Switzerland in 2018. Simba Toys will also become m4e’s international master toy manufacturing partner for the brand.

Mia and me is a successful series being pretty popular with girls,” said Michael Sieber, the CEO of Simba Dickie Group. “As an exclusive partner within the toy branch we are looking forward to developing a new Mia and me range contributing all our creativity and passion for toys. We see great potential for Mia and me products in the toy market and we are looking forward to the cooperation with m4e.”

“We are thrilled to work together with our long-term partner Simba Toys on our key brand Mia and me,” added Bernd Conrad, the commercial director at m4e. “This will further strengthen the success of Mia and me in the toy industry and beyond for the next few generations.”

A third season of the series is currently available. Season four and a feature film are in development.