New L&M Deals for Totally Spies!

Belt and accessories manufacturer Buckle-Down and collectibles company Youtooz are set to roll out new products inspired by Banijay Kids & Family’s Totally Spies!

The deals were secured through U.S. agent CWA (Carlin West Agency). Buckle-Down will produce accessories, pet accessories and leather goods while Youtooz will release a special plush collection of the lead characters.

Gulli has seen strong ratings gains for the show in its seventh season in France, landing 27 million viewers since May 2024.

Benoît Di Sabatino, CEO of Banijay Kids & Family and producer of Totally Spies!, said, “We’re incredibly thankful to Gulli for being such a passionate partner in the Totally Spies! adventure. These phenomenal ratings confirm Totally Spies! is more than a series—it’s a cultural phenomenon that has never stopped inspiring kids (and grown-ups!) for nearly 25 years. The brand’s power to connect across generations and platforms is simply extraordinary. Reaching over 26.5 million viewers and becoming the number one IP on Gulli’s social platforms is both a great honor and a powerful encouragement for what lies ahead.”

Roubina Tchoboian, head of global licensing at Banijay Kids & Family, added, “The Totally Spies! licensing program continues to demonstrate sustained growth across key markets. This momentum is reinforced by strong consumer demand, which is clearly reflected in the show’s record-breaking ratings, giving licensees confidence to invest further in the brand.”

Season seven is produced by Zodiak Kids & Family France with commissioning partners Gulli and Discovery Kids LatAm. Season eight is in production with Gulli and Warner Bros. Discovery EMEA.