New Licensing Agent for Maya the Bee in Russia

BREDA: Studio 100 International has appointed Brand4rent as a licensing agent for Maya the Bee across all Russian territories.

Brand4rent will bring additional Maya the Bee products to consumers by targeting new categories, developing marketing support and building on existing licensing partnerships with companies such as Grand Toys. Brand4rent expects to deliver a range of products for infants and preschoolers, including plush, games and puzzles, outdoor and sport toys, arts and crafts, and activity books.

The new CGI version of Maya the Bee currently airs on Karusel, with a second season due to broadcast next year. A second Maya the Bee film is also slated for 2018.

Christophe Drevet, the international consumer products director at Studio 100, said: “We are delighted to be announcing our new agent Brand4rent to grow our Maya property alongside licensees Grand Toys and Egmont. We feel this is a real benchmark to extend the existing Maya brand and build on its evergreen status in Russia.”

Denis Kulakov, CEO at Brand4rent, added: “We are thrilled to be representing Maya the Bee in Russia. The brand is popular across the country and boasts impressive figures through a variety of broadcast platforms. I’m confident that with new content arriving in the future, Brand4rent can reinforce Maya the Bee’s drive across the market.”

Studio 100 International is part of the family-entertainment company Studio 100 Group.