New Brand Experiences for Mattel Adventure Park


Mattel and EPIC Resort Destinations have revealed additional brand activations from Barbie, Masters of the Universe and Mattel Games for the upcoming Mattel Adventure Park.

The additional brand experiences planned for the park will be highlighted by the Barbie Beach House, which will feature the Barbie flying theater; the Dream Closet Experience, including a Barbie hologram; and the Barbie Rooftop, where guests can enjoy a selection of signature pink beverages and snacks.

Mattel Adventure Park will also feature a nine-hole mini-golf experience that translates the Mattel Games portfolio into an immersive environment. Brands featured on the course include Rock ’Em Sock ’Em Robots, Pictionary and UNO.

Also, Master of the Universe’s iconic Castle Grayskull has been transformed into a 4,500-plus square foot state-of-the-art laser tag arena.

These Mattel brands join the previously announced Hot Wheels roller coaster and go-karting experiences and Thomas & Friends indoor theme park.

Located in Glendale, Arizona, Mattel Adventure Park is slated to open in Q1 2023.

“Mattel Adventure Park will be even more engaging and entertaining at launch, with the addition of these iconic Mattel brand experiences,” said Julie Freeland, senior director of global location-based entertainment at Mattel. “The expansion of this flagship attraction brings together the largest representation of Mattel’s beloved brands in a live space as never before.”