NENT Group Finalizes Kids’ Content Pact with NBCUniversal

Nordic Entertainment Group (NENT Group) has signed an agreement with NBCUniversal International Distribution that secures a wide range of kids’ and family content from NBCUniversal for NENT Group’s Viaplay streaming service and Viasat pay-TV channels.

Per the deal, Viaplay viewers will be the first in the Nordic region to have access to upcoming DreamWorks Animation series, including Where’s Waldo?, Cleopatra in Space and Dragons: Defenders of Berk, as well as NBCUniversal animated series such as Curious George. The deal also brings the DreamWorks Animation film catalog and library titles from Illumination to Viaplay and Viasat, in addition to more than 30 Barbie films.

NENT Group and NBCUniversal extended their long-term exclusive content partnership in March, enabling new films from NBCUniversal to reach viewers in Sweden, Norway, Denmark and Finland first on Viaplay and Viasat.

Filippa Wallestam, NENT Group chief content officer, said: “High-quality kids content is a cornerstone of Viaplay’s unique offering, and this latest agreement with NBCUniversal means that our younger viewers can experience even more fantastic entertainment featuring their favorite characters. This has been a groundbreaking year for NENT Group, in which we have agreed long-term content partnerships with many of the world’s biggest studios. We look forward to bringing the best of Hollywood to audiences of all ages across the Nordic region for years to come.”

Belinda Menendez, president and chief revenue officer at NBCUniversal Global Distribution and International, added: “We’ve always prided ourselves on the breadth and depth of NBCUniversal’s catalog and are delighted to expand upon our partnership with NENT Group through this new deal for children’s content. Their viewers already have access to our blockbuster hits and award-winning feature films, in addition to fan-favorite scripted and unscripted shows, but now they will also be amongst the first in the Nordics to enjoy our family-friendly animated movies and TV series.”